Booths reports Christmas sales boost just days after confirming closure of MediaCityUK store

David Prior's picture
by David Prior

Northern-headquartered supermarket chain Booths has reported a year-on-year increase of almost 12% in the three weeks leading up to Christmas.

Sales in the key trading period were up 11.8%, with sales in the week before Christmas up 16.6% and party food sales increasing by 72%.

In other highlights, orders from the Booths Christmas Book were up 66% by value, sales of frozen turkeys were up 50% and sales of pigs in blankets doubled.

The positive results comes just days after it was confirmed that Booths - which has stores across Lancashire, Yorkshire, Cumbria, Cheshire and Greater Manchester - is planning to close its MediaCityUK store after suffering “significant losses” since opening in 2011.

Chief operating officer Nigel Murray said: “It’s been a Christmas like no other at Booths, but we were determined to deliver it safely and with appropriate cheer.

"Customer trust in Booths has grown steadily throughout the pandemic and these results reflect on our commitment to quality and service and prioritising the safety of our colleagues and customers. Our customers feel reassured shopping at Booths, and that is a great credit to our teams.”