Flow takes Manchester's pioneering SmartImpact project live

Simon Austin's picture
by Simon Austin

Design and video production agency Flow Creative has completed a raft of creative work for the Europe-wide SmartImpact project Manchester City Council is leading.

The initiative sees Manchester head up a collaboration between 10 European cities including Dublin, Stockholm, Zagreb and Porto to develop and share best practice in implementing smart city objectives.

It was soft launched at an event late last month and is now live. The project aims to help cities to become cleaner, greener, more efficiently run with better integration of data and technology. 

Flow was responsible for branding the project, as well as creating a range of content including case study films, animation, print material and a website to showcase the content and explain the purpose of the project. 

Creative director Karl Doran said: “Creating the branding and a huge amount of content for such a complex and wide-reaching project was a really interesting challenge for Flow. 

“We worked closely with MCC to develop a branding concept that would work well in a variety of formats, including website, video, print and event signage. 

“It needed to convey SmartImpact’s aims of educating the audience - comprised of the European Commission, national governments, European financial institutions, market sector organisations - to encourage project up take. 

The toolkit Flow produced is now being used by all ten partner cities to communicate SmartImpact within their own territories. 

SmartImpact is being rolled out internationally until 2022.

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