JDG Sport lands rugby league partnership deal with BetFred
BetFred will take up a significant partnership package on Love Rugby League, JDG’s leading in-house publication which has been established for 11 years. The deal will focus on the immediate activation of BetFred’s Super League sponsorship, aiming to deliver instant results for brand awareness and player conversions.
The site registers more than 20 million page views per season, while total social media followings close to 150,000.
JDG Sport MD James Gordon said: “As soon as the BetFred sponsorship deal was announced, it was clear that this was someone we wanted to work with. From our first meeting we recognised there were some great opportunities and, with both companies being based in Warrington, it lends itself well to a positive and developing working relationship.
“We cannot wait for the new rugby league season with such a great partner on board, whose input will allow our great team of journalists led by John Davidson in continuing to deliver exclusive news and feature content.”
Gemma Strath, Group Head of Marketing at Betfred, added: “Love Rugby League have been engaging with Rugby League fans for many years and as such, it made perfect sense for us to work together in this our inaugural year as Super League sponsors. Doing so allows us to get closer to fans of the sport and build strong relationships moving forward.”