The shortlist for the Northern Marketing Awards 2015 is revealed today.
This year saw another increase in the number of entries received – and even more engagement with brands and leading agencies from across the North.
The awards dinner takes place on Wed 21 October at the Hilton Deansgate in Manchester, with guest speaker John Roberts, chief executive of ao.com. It will be the largest single gathering of the North’s leading marketers and marketing agencies in 2015.
Prolific North is also delighted that The Northern Marketing Awards’ headline partner for the third successive year is leading digital agency Click Consult. We would like to express our thanks for their continuing support of our most successful initiatives.
Entries this year came in from a wide variety of companies, organisations, institutions and agencies from across the North – scroll down to see the short list.
Dozens of brands entered this year including Greggs, Northumberland and Teesside Universities in the North East; South Yorkshire Police, East Coast Mainline, Asda and Magnet in Yorkshire, and Redrow and MoneySuperMarket in North Wales. National and regional brands such as Kerry Foods, Argos, Irn-Bru, Interflora, Siemens, Peninsula Group, Richmond Sausages and Swinton Insurance entered, along with numerous regionally-focused organisations and brands.
We’re also pleased that even more of the North’s biggest Integrated agencies and Digital agencies from both sides of the Pennines chose to participate, many for the first time.
For those companies not shortlisted – huge thanks for your time, interest and investment in their entries, and we wish better luck for next year.
Ticket information
Emma Jesson
For further information about the evening or to book tickets, please visit our micro-site or contact Don’t Panic on 01706 828855/Alex Stone directly at alex.stone@dontpanicprojects.com.
Any enquiries relating to commercial engagement or sponsorship should be addressed to jill@prolificnorth.co.uk.
The awards dinner on 21 October at the Hilton Deansgate in Manchester will be co-presented by last year’s successful pairing of Andy Crane and Emma Jesson.
This year we are also introducing a post-awards party at the Hilton.
Judges
We would also like to thank to our outstanding panel of judges for their hard work and patience in working through such a huge number of quality entries. The list of this year’s judges can be found here.
Awards partners
The headline partner of the Awards is Click Consult and the individual awards categories are supported by a number of leading partner companies. Other partners will support the dinner in other ways on the night.
John Roberts
John Roberts
Our guest speaker this year, John Roberts, founded Appliances Online in 2000. The business grew and acquired a reputation for innovation and excellent service.
By 2013, ao.com had become one of the UK’s five biggest white goods retailers – who between them had over 60% of the market – and, as the only pure play online retailer of the five, established itself as the clear market leader in online with a 24% share.
In 2014 AO World plc floated on the London Stock Exchange and currently enjoys a market capitalisation of c£635m.
For the year to April 2015, according to data provided by Nielsen and media agency Mediacom, ao.com’s accredited media expenditure was more than £4m – but this figure excludes a large amount of online marketing activities.
John and his teams have built one of the web’s most successful UK and increasingly European brands during periods of challenging market conditions with a limited capital base. We are delighted he has agreed to join us at the third NMA dinner to share some of his experiences along the way.
We look forward to seeing you on Wednesday 21 October for what will simply be the must-attend event for anyone with a serious interest in marketing in the North.
The Northern Marketing Awards 2015: the shortlist
in association with our headline partner Click Consult
B2B Campaign – supported by the eWord
- Avecto & MC2 – Patch Tuesday Campaign
- Cool Blue Brand Communications & Teesside University and Tees Valley Unlimited – Get Your Head into Digital B2B digital inclusion campaign
- Gecko & Peninsula Group – Let’s Get Bums on Seats
- Intermarketing Agency & RSA – BIBA 2015
- Manifest & Wienerberger – Launching the UKs first e4 brick house with Wienerberger
- Marketecture & dock10 – The New Industrial Revolut10n
- Refinery & Magnet Trade – 123 Rewards incentivising kitchen sales
- Stein IAS & Trelleborg Marine Systems – The Performance People
B2C Campaign
- BJL Group & Sherwin Williams (Ronseal) – Ronseal Apology
- Cool Blue Brand Communications & Barker and Stonehouse – Launching a Flagship with the Queen of British Baking
- Epiphany & Amplifon – Sounds of Street View
- every1 & Accentuate Games – Accentuate brand website and launch campaign
- Intermarketing Agency & East Coast – Virgin Trains East Coast
- Mosquito & ZOFLORA – The Hidden World of Bacteria
- PHD & AG Barr – Aye no bad to that – IRN-BRU Commonwealth Games 2014 by PHD The Leith Agency Blonde and Stripe
- Umpf & CANIDAE – The World’s First Dog Selfie Mirror
Best Food & Drink Campaign
- CreativeRace & Greggs – Greggs Sandwich Relaunch Summer 2014
- Manifest & Grumpy Mule – Grumpy Mule rebrand & launch campaign
- PHD & AG Barr – Aye no bad to that – IRN-BRU Commonwealth Games 2014 by PHD The Leith Agency Blonde and Stripe
- PHD & AG Barr – Rockstar The League of Rockstars
- Savvy Marketing & KP Snacks – Velvet Crunch 2015 – Shopper Activation
- Savvy Marketing & LowLow Kerry Foods – LowLow Driving Growth in Tesco
- Savvy Marketing & Richmond Kerry Foods – Richmond Sausages at Christmas
Best Not-for-Profit Campaign
- Bigger PR & Blackburn with Darwen Borough Council – FALLSTOP
- Diva Creative & CTC the national cycling charity – The Big Bike Revival
- MediaCom North & NHS England – NHS – Under the Weather
- Mint Umbrella & Champs Cheshire & Merseyside Public Health Collaborative – Be a Lover not a Fighter
- Smith & Smith & Manchester Dogs Home – Manchester Dogs Home Fire
- South Yorkshire Police – South Yorkshire Police
- Standby Productions with Beechwood Cancer Care – Beechwood Cancer Care Sponsorship Film
- Vivid & Canal & River Trust – Humans of the Waterways
Best Professional & Financial Services Campaign – supported by Orchard
- Citypress & Swinton Insurance – Driving Abroad
- Gecko & Peninsula Group Limited – Let’s Get Bums on Seats
- Jaywing & Carat Manchester – Skipton Building Society – DNA of Retirement
- Leeds Building Society – Bizarre Taxes
- MoneySuperMarket – PR Amplification – EpicStrut
- Quba New Media & Westfield Health – SEO Campaign for Health Cash Plans
Best Property & Construction Campaign
- Boxed Red Marketing & Meller Braggins – Integrated Property Campaign
- Cool Blue Brand Communications & Story Homes – Creating a New Chapter for Story Homes
- Great Places Housing Group
- Tribe apartments
- Branding the Three Towers
- Redrow Homes – Very Redrow
- Refinery & Magnet Trade – 123 Rewards incentivising kitchen sales
- Space and Time Media & Avant Homes – Avant Homes 2014 Summer Campaign
Best Retail Campaign – supported by Better Placed recruitment
- Branded3 & bathstore – bathstore Buyer’s Guides
- Epiphany & Direct Blinds – Building a brand for digital success
- CreativeRace & Asda – Asda Click & Collect Project Ajax
- Home & Interflora – Surprise Someone Special
- Insight Online & Dreams Beds – The Sleep Matters Club for Dreams by Inside Online
- Momentum Worldwide & Asda – Halloween Retailtainment – Spook Squad
- Search Laboratory & Tiger Sheds – The World’s First Zombie Fortification Cabin
- Summit & Argos – Synchronising paid search with TV advertising weather and seasonality
Best Sport Campaign
- Aintree – A Jockey Club Racecourse – The 2015 Crabbie’s Grand National MarketingPR Campaign
- Manifest & British Military Fitness – National Outdoor Fitness Day and the Guinness World Record attempt
- PHD & AG Barr – Aye no bad to that – IRN-BRU Commonwealth Games 2014 by PHD The Leith Agency Blonde and Stripe
Best Tourism & Leisure Campaign – supported by Mustard Research
- Accord Group & Emerald Waterways – Emerald Waterways 2016 Launch Campaign
- Space & Time Media and Chatsworth House – Chatsworth House Trust 2015 Friends Campaign
- Liverpool Biennial – Liverpool Biennial 2014
- Pixel8 & DoubleTree by Hilton – DoubleTree by Hilton StarryNights Campaign
- Reckless & Carden Park Estate – Carden Park Estate Website Project Hotel Re-launch Lead Generation & Data Capture
- Umpf & Park Inn by Radisson – Park Inn by Radisson E-scapes
- Visit Liverpool & Cunard – Cunard175 Celebrations – Three Queens Liverpool
- Vivid & Visit Guernsey – Great things happen in Guernsey
Best CSR Campaign
- Refinery & Magnet Trade, Smoking Gun PR and Door4 – Community champions
- TMC Strategic Communications & Siemens PLC – The Siemens Roller-Coaster Challenge in partnership with TMC Strategic Communications
- University of Central Lancashire – Lancashire Science Festival
Best Low Budget Campaign
- Fig Creative & TF Solutions – The Ice Men – We Know Air Con
- Great Places Housing Group & Tribe apartments – Branding the Three Towers
- Manifest & British Military Fitness – National Outdoor Fitness Day and the Guinness World Record attempt
- Marketing Cheshire & Cheshire East Council – ITV Home Fires Promotion
- MoneySuperMarket – PR Amplification – EpicStrut
- Northumberland Tourism, SD Advertising & Room8 Design – Northumberland the land that’s just as good with the lights off
- Refinery & Client Magnet Trade – Partners Smoking Gun PR and Door4 – Community champions
- Umpf & Park Inn by Radisson – Park Inn by Radisson E-scapes
Best TV Commercial Campaign
- Home & Dream Bingo – Tell Us Your Dream
- Home & Interflora – Surprise Someone Special
- ITV & Carat – Interflora’s Surprise Surprise Partnership
- ITV & MediaCom – NHS Direct and ITV Weather
- PHD & AG Barr – Aye no bad to that – IRN-BRU Commonwealth Games 2014 by PHD The Leith Agency Blonde and Stripe
- Zuto, Karmarama & PHD – Rule the Dealership
Best Outdoor Advertising Campaign
There is no shortlist for this award. The winner will be announced on the evening.
Best Social Media Campaign – supported by CTI Digital
- Home & Dream Bingo – Tell Us Your Dream
- Intermarketing Agency & British Triathlon Federation – Strikeapose for British Triathlon
- Liquid & Vitaflo – Vitafriends PKU – challengesimon Social Media Campaign
- Liverpool City Council & Culture Liverpool – One Magnificent City
- MoneySuperMarket – Social Media Amplification – EpicStrut
- Mosquito & Zoflora – The Hidden World of Bacteria
- Smoking Gun PR & Magnet Trade – Talking to the Trade
- Umpf & CANIDAE – The World’s First Dog Selfie Mirror
Best Use of Research or Insight
- CreativeRace & Greggs – Greggs Customer Segmentation
- Jaywing & Carat Manchester & Skipton Building Society – DNA of Retirement
- Kingsland Drinks In association with The Insight Edge and Innovation Ink with special thanks to Wine Intelligence – WinePRO
- KMP Digitata & Aberdeen International Airport – KMP Digitata Re-design Aberdeen International Airports website
- Manifest & Grumpy Mule – Grumpy Mule rebrand & launch
- Mustard & Knauf Insulation – Fitter Friendly Campaign
- PHD & AG Barr – Rockstar The League of Rockstars
- Summit & Argos – Synchronising paid search with TV advertising weather and seasonality
Best In House Team – supported by Pitch Consultants
- MoneySuperMarket
- University of Central Lancashire
- Zuto
Best Small Agency
- Agent Marketing
- Elementary Digital
- Fantastic Media
- ICG
- MOSQUITO
- Parker Design Consultants
- Umpf
- Vivid
Best Large Agency – supported by Network Marketing
- BJL Group
- Epiphany
- Jaywing
- MANIFEST
- MediaCom North
- Search Laboratory
- Stein IAS
- Tecmark
Golf entertainment on the evening kindly provided by MET Marketing.
