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£1m cash lifeline for National Media Museum

National Media Museum National Media Museum

The National Media Museum is to receive a £1million cash injection from Bradford Council to help secure its future.

Welcoming the news, museum director of the Yorkshire visitor attraction, Jo Quinton-Tulloch said: “It’s a great day for the National Media Museum.”

The museum, which was threatened with closure last year, will receive the taxpayer’s money over the next three years.

It will also receive a further £1m from its parent company Science Museum Group (SMG).

The cash boost was unanimously approved at a meeting of the council’s executive board with council leader David Green making assurances that the money would come from reserves which could not be spent on other services.

He told the BBC: “It will bring in more visitors, help to support the local economy and in turn, drive future income to the council and businesses in and around Bradford.”

Quinton-Tulloch said the cash marked “a really significant milestone” in ensuring the site had a sustainable future.

It will be used to create interactive galleries to attract people to the site, which saw visitor numbers fall from nearly a million in 2001 to less than 500,000 in 2013.

The museum holds more than 3.5 million items including the world’s earliest known surviving photographic negative, the earliest television footage and the camera that filmed the first moving pictures in Britain.

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