Sale agency One wins Bupa contract

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by Simon Austin

Sale agency One has been appointed to deliver a targeted marketing campaign for Bupa to raise awareness of its Health Assessment service.

The campaign will comprise radio advertising, direct mail and a range of digital assets and aims to encourage people across the Midlands and central London to consider undertaking a Health Assessment.

Bupa Health Assessments give an overview of an individual’s current general health, help to identify any future health risks and offer practical lifestyle advice. The campaign will launch in October.

Suzanne Aspden, head of consumer marketing at Bupa, said: “One completely understood the campaign requirements and replied to our brief with an insight-driven and creative approach.

“We were impressed by the team’s enthusiasm, knowledge and experience and we’re waiting with anticipation to assess the results the activity delivers.”

Will English (right), client services director at One, added: “Bupa is a nationally-renowned organisation, so we were thrilled to have been appointed to deliver this project.

“Bupa complemented us on the time and effort we’d taken to understand the customer and the consideration we had given to the strategy. This enabled us to develop creative which is emotive and encourages people to take action without scaremongering.”