SKV behind smart card campaign for Transport for Greater Manchester

Stephen Chapman's picture
by Stephen Chapman

SKV Communications has created a series of videos to promote Transport for Greater Manchester’s new smart card system.

It’s the first piece of work created by the Manchester agency, since it won a place on TfGM’s communications framework.

The 3 videos were produced by Paper Films, and show 2 local actresses have a ‘bleeping’ good time.


The campaign is to promote the new smart card product, which enables residents to use a single “get me there” card on both trams and buses.

The promotion will feature on Facebook, Twitter and YouTube, with viewers encouraged to share their own stories, using the #getmethere hashtag.

Enjoyed this? Get our latest updates in your inbox every day

Subscribe to Prolific North’s morning newsletter to keep up with all the most important things going on in your sector.