SKV behind smart card campaign for Transport for Greater Manchester
SKV Communications has created a series of videos to promote Transport for Greater Manchester’s new smart card system.
It’s the first piece of work created by the Manchester agency, since it won a place on TfGM’s communications framework.
The 3 videos were produced by Paper Films, and show 2 local actresses have a ‘bleeping’ good time.
The campaign is to promote the new smart card product, which enables residents to use a single “get me there” card on both trams and buses.
The promotion will feature on Facebook, Twitter and YouTube, with viewers encouraged to share their own stories, using the #getmethere hashtag.