Agency rebrands as it claims "PR in its traditional sense is dead"

David Prior's picture
by David Prior

RMS PR has rebranded to RMS in a move that finalises its transformation to a fully-integrated marketing agency.

The agency, which works with clients including Warburtons, Swizzels, Hiscox and the Federation of Small Businesses, has also overhauled its logo and strapline and redesigned its website.

RMS's new logo

It has also restructured internally to increase integration across its 20-strong team in Altrincham.

Managing director Ruth Shearn said: "PR in its traditional sense is dead. Having started out solely as a PR agency 25 years ago, evolution within the marketing industry has meant we’ve had to move with the times. There has been a lot of debate in the market about the pros and cons of generalist and specialist agencies, and we believe we are now perfectly positioned to move forward with a compelling full-service offering.

"By dropping the PR from our name, we want businesses across the North West to know that we are a full-service agency. We can help them with design, digital marketing, web development and PR."

Recently, RMS has led creatively on events including the Manchester Legal Awards and Manchester Jazz Festival.

Shearn added: "The future of marketing, and the future of the agency, has never looked more exciting. We are hungry for further growth, and our rebrand and restructure confirms our dedication and commitment to help businesses that we work with thrive."