Cheetham Bell and Dr Oetker dare to bake

Stephen Chapman's picture
by Stephen Chapman

Cheetham Bell is working on an Easter campaign with Dr Oetker and a former Great British Bake Off winner.

The Dare To Bake campaign features John Whaite challenging members of the public to take on 2 of his signature chocolate recipes.

Bakers are then encouraged to submit their entries to an online baking community, where a panel of judges will pick a winner.

It will feature in national press and magazine titles, as well as digital display. Whaite appears in a series of short films which will be distributed via social media. He’ll also do a takeover of the brand’s Instagram and Facebook pages for a Q&A.

Enjoyed this? Get our latest updates in your inbox every day

Subscribe to Prolific North’s morning newsletter to keep up with all the most important things going on in your sector.