TBWA creates 'magical' ad for Gruffalo ride

Simon Austin's picture
by Simon Austin

TBWA\Manchester has produced a new TV campaign for Chessington World of Adventures' new Gruffalo ride.

The Gruffalo River Ride Adventure opens in March and TBWA set out to bring it to life. A young family joins Mouse on a picturesque riverboat journey through the deep dark wood before coming face-to-face with The Gruffalo.

Leah Hill, Head of Marketing for Chessington World of Adventures Resort, said: “TBWA\Manchester have created a magical commercial that will appeal to adventurers young and old, who will be eager to experience the first ever Gruffalo ride.”

Fergus McCallum, CEO of the agency, added: “It was a really exciting brief, giving us the opportunity to create a truly engaging piece of communication for such a unique experience.”

The campaign went live on January 2nd.

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