We’re delighted to announce the return of our popular and agenda-setting initiative, The Prolific North Top 50 Integrated Agencies.
Due for publication in early November, the 2015 ranking will once again present the UK’s benchmark ranking and definitive guide to the North’s leading integrated agencies, spanning a wide range of advertising, marketing and creative businesses.
Last year’s Top 50 has proven to be exceptionally well read, and is currently the number one result in Google for the exact phrase “integrated agencies”, while searches for valuable terms such as “integrated agencies Manchester”, “integrated agencies Leeds” and “integrated agencies Liverpool” reveal just how dominant this particular research has become as a barometer for the sector.
McCann Manchester topped the list for the second year running last year, but Leeds agencies enjoyed a very good year, with Home, Brass, Gratterpalm (now CreativeRace) and Momentum Instore (Leeds and Macclesfield) all in the top 10.
This year’s top 50 will be the latest in our popular series of sector Top 50s, following the recent Prolific North Top 50 PR Agencies and Prolific North Top 50 Digital Agencies. We’ve also begun to compile more individual-focused research, such as our Top 50 In-house Communicators list.
Google remains as a partner for this initiative, and for a third year on the trot, Better Placed is sponsoring.
Founding director Dean Bartle said: “Better Placed are once again really pleased to partner Prolific North with the Top Integrated Agencies listing 2015, this is the third year running we have supported this initiative and are proud to be associated with both Prolific North and the Northern creative industry.”
Mustard Research has again partnered with us to create the compilation and ensure the process is rigorous and the results entirely independent and once again we will be drawing upon financial data provided by the financial reporting company BVD Fame.
As with our other Top 50 rankings, the Prolific North Top 50 Integrated Agencies 2014 will be predicated primarily by financials – balance sheet value, turnover and growth (both volunteered from the agencies themselves as well as corroborated online with Fame financials). It will also feature other key bits of information such as headcount and key client wins.
Jo Iaconianni, at Mustard, will be emailing over 130 agencies in the next few days with the information that we have already compiled, before we start whittling the list down to 50.
If any agencies wish to ensure their information is included at the outset, please email Jo at jo.iaconianni@mustard-research.com by October 16th.
