Tangerine lands Jump Nation
Indoor trampoline park provider, Jump Nation, has appointed Tangerine to raise its profile.
The Manchester agency will help launch a number of new sites and promote its existing location at Trafford Park. This will be done through PR and experiential marketing at both a regional and national level.
“The campaign will focus on creating a strong brand through strategic partnerships and local consumer and influencer engagement, tapping into activities which are both fun and fitness related,” said Mary Harding, consumer managing director at Tangerine.
The company was established a year ago and has welcomed more than 260k jumpers to its Trafford Park site, which is the largest indoor trampoline arena in Europe.
It’s hoping to expand into Liverpool, Birmingham and Newcastle over the next 8 months.
“We want to capitalise on this demand quickly, bringing the Jump Nation experience to an even wider UK demographic,” added Michelle Ball, managing director and co-founder of Jump Nation.
“In order to do this, we needed a highly creative consultancy to develop a robust launch strategy for each of the planned new sites, helping to create a strong tone of voice and point of difference for Jump Nation, while ultimately driving advance bookings online.
“Tangerine’s team really impressed us with their stand out brand awareness, experiential and community engagement ideas. They are a fantastic addition to our growing team and we can’t wait to get started.”