New account director for Influential
Liverpool PR and communications agency Influential has strengthened its senior PR team with the appointment of a new account director.
Laura Harris has joined the agency from a role as account director on the consumer brands team at global PR consultancy Grayling.
With more than seven years’ PR experience, Harris has worked with national brands including Marks & Spencer, Heinz and Wilkinson Sword. She has also helped to lead on PR campaigns for British Gas’ sponsorship of British Swimming and Aviva’s sponsorship of GB Athletics in the run up to the 2012 Olympics. Other high-profile clients have included the 2014 Ryder Cup, First Utility and Hawaiian Tropic.
Influential MD Sara Wilde-McKeown, said: “Laura is an outstanding PR operator with deep industry insight and experience of working with some of the world’s leading brands. Her skills are a great fit for our growing client base and we’re thrilled to have someone of her calibre on board. She will play a key role at the agency, helping to devise and deliver strategy for a number of our key client accounts.”
Harris will work closely with Influential’s senior team, helping to devise strategy and deliver activity for clients, including the national remit for UK wealth managers Quilter Cheviot and regional campaigns for Marketing Liverpool among others.
The agency has recruited a number of staff to its PR, marketing and digital teams, following key client wins this year including Liverpool ONE, The 20 Effect campaign, and the PR and marketing campaign for Liverpool City Region’s £1.8 billion SuperPort initiative to develop the region into a global logistics hub.