'I can' say celebrities for disability campaign

Sarah McManus's picture
by Sarah McManus

Papworth-Trust-Billboard-Stephen-HawkingThe Media Agency Group has helped launch a celebrity backed advertising campaign for the Papworth Trust charity, dedicated to improving the lives of disabled people by emphasising what they can do.

The “I Can” campaign has received backing from many well-known faces, with the likes of Stephen Hawking, Paralympic gold medallist Jonnie Peacock and Virtuoso Percussionist Dame Evelyn Glennie all lending support to help disability charity Papworth Trust.

CEO of the Salford Quays headquartered agency, Lee Dentith, said: the multi-format advertising campaign was being launched across the East of England.

“Promoting the work of the Papworth Trust is hugely important, and this bold campaign will certainly demand attention and generate impact thanks to celebrity involvement. The combination of formats will really strengthen and reinforce Papworth Trust’s message – targeting audiences whether at home, on foot or on the road.”
Buses, billboards and TV adverts will all be used as effective formats to promote the charity and its dedication to improving the lives of disabled people.
High impact 6 sheet and 48 sheet billboards  of people with disabilities doing what they love will be displayed in towns and cities including Cambridge, Leicester, Kettering and Bury St Edmunds.

ITV and Video on Demand will be bringing the advert to life from May 7 when 30 second television adverts will be broadcast across East Anglia for four weeks.

Papworth Trust provide a range of high quality services for disabled people as part of their mission to support disabled people in having equality, choice and independence in their lives. Delivering most of their services in the East of England, the Trust also branch out to East Midlands, Greater London and Wales.

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