Taxi ad campaign for Everton FC
The 2013/14 half season ticket sale is being advertised under an initiative saying ‘get something you really want’.
A fleet of elegant black cabs will have their liveries adorned with Everton Football Club superside adverts, with the club’s logo and campaign strapline along the centre accompanied by a booking telephone number.
A snowflake pattern along the base acknowledges the gift-giving Christmas period, with “make the season” indicating that a 2013/14 Half Season Ticket would be a distinctive present for any Toffees fan.
The club believes taxi advertising is a highly effective method of exposing Everton’s message to a select geographical area and will increase visibility with fans using taxis as match day transport as well as Christmas shopping and socialising.