House creates identity for sports brand 9bar
Already established within professional sport, House’s role was to broaden its appeal to a mass market audience, without alienating its current consumer base.
The agency explained that the “Fuelling your daily marathon” strap line was based on a “very simple yet compelling insight, namely that life itself is a race against time" whether that's through competitive sport or just being busy.
The “9” represents the 9 amino acids present in the bar.
The new brand identity has just been unveiled through a new website, print media advertising and an online campaign.