Brazen wins the cheese with Pilgrims Choice brief

Adams Foods has appointed Manchester-based Brazen to handle its national PR account for the UK’s number two cheddar brand Pilgrims Choice and new family dairy brand Mu.
 
Brazen is now responsible across traditional and digital media and is tasked with creating creative campaigns to bring to life the Pilgrims Choice strapline ‘Rejoice in the Better Choice’ as well as introducing new brand Mu into the hugely competitive family cheese market.
 
Brazen founder Nina Webb said the company had new ideas for what she called the ‘hero brand’ of Pilgrims Choice and plans to make Mu ‘one of the most famous and loved family cheeses across the nation’.
 
“We’re delighted to be working with one of the most forward-thinking brands out there.
 
“Mu is a fantastic new brand which is already seeing hugely positive results in the hugely competitive family cheese sector.”
 
Brazen’s Adams Foods team will be headed by MD Gary Bramwell, Account Director Emma Trimble and Manager Kirsty Stewart.