Miele awards six-figure B2B brief to Macclesfield agency
White goods manufacturer Miele has handed a six-figure B2B brief to Skout.
The Macclesfield-based agency won the account after a competitive pitch and will be rolling out a series of integrated PR, digital marketing and social media campaigns.
GB is one of Miele worldwide’s largest commercial territories and Skout will look to help bolster its brand presence and reputation.
Kate Jones, marketing manager in the Professional division of Miele, said Skout had "demonstrated its understanding of and commitment to the Miele ethos".
Skout will be using its ‘natural storytelling’ approach to offer the media strong stories promoting the benefits of Miele products.
Rob Skinner, MD of Skout PR, said: “We are absolutely delighted to welcome such an established, international brand to our client list.
"Alongside gaining affiliation to a brand synonymous with quality we are equally excited to be working with the marketing team and in alliance with its other B2B agencies in other disciplines including media buying, telemarketing, brand, video and direct marketing.”