South African gardening brand targets UK growth with Manchester agency

David Prior's picture
by David Prior

JAM has been appointed by international gardening brand Lasher Tools to support its growth in the UK.

The Manchester PR agency will launch a #LoveYourGarden campaign to celebrate and champion gardeners around the country.

The social and digital strategy will aim to introduce the South African brand to the UK market, raising awareness and driving sales.

Lasher Tools was established in South Africa over 80 years ago, and now supplies gardening, DIY, construction, agricultural, forestry and mining equipment throughout Europe, Africa, the USA and Australia.

Jaime Gee, managing director of JAM, said: “We’re delighted to be working with such a well-established global brand. We know that there are thousands of garden lovers across the UK and our campaign will shine a spotlight on all things gardening throughout the year.”

Ian Livingston, commercial director at Lasher Tools UK, added: “JAM impressed us with their creative ideas and in-depth understanding of how we can use social media to grow our brand. The campaign has already had great engagement so far and we’re looking forward to seeing more and more people come to know and love Lasher products!”