The Delachaux Group has brought its rail businesses together under a single brand with the help of Sheffield agency Born + Raised.
The unified brand, Pandrol, is now one of the top 10 global brands in the rail infrastructure industry with services including welding, electrification, specialist rail equipment and fastening systems solutions.
Born + Raised’s planning team led research and stakeholder engagement across different areas of the business.
Bew Knox, creative director at Born + Raised, said: “The brand needed to demonstrate a gravitas and confidence befitting the company’s new stature in the sector. At the core of the brand identity is the logo. The bevelled characters at the start and end give the feeling of forward motion without compromising the strength of the mark.
