York-based Park Leisure has launched its biggest ever personalised marketing campaign to encourage purchases of its luxury holiday homes across its 12 UK parks.
The 10-week integrated national campaign, entitled ‘Your Autumn Escape is Here’, is focused around Park Leisure’s new VIP experiences, inviting prospective customers to enjoy a complimentary lodge experience day.
The campaign is tailored to each park and targets an audience of over 500,000 contacts through eCRM and direct mail and will be supported by the regional sales teams based at the brand’s luxury holiday home parks.
The campaign has been spearheaded by newly appointed head of marketing, Lisa Williams, who joined the business earlier this year from Nisa Retail.
