Leeds agency to deliver comms campaign for new healthy living service

David Prior's picture
by David Prior

Finn has been appointed by Reed Momenta, the life and wellbeing programmes provider, to deliver a communications campaign for One You Leeds.

Launching today, One You Leeds is a free local healthy living service developed by Public Health England (PHE) that aims to help the residents of Leeds make positive changes to their lifestyle and behaviour.

The One You Leeds campaign launches today

 

Leeds is the first city in the North of England to adopt and localise the national programme.

Finn will lead the awareness campaign of media partnerships, pop-up stunts, consumer research, guerrilla marketing and social media content, including video.

Oliver Steward, marketing manager at Reed Momenta, said: “We were impressed with Finn from the start with a strong initial presentation, their track record and strong networks across Leeds. The launch of the One You Leeds service is a pivotal moment for Leeds in making positive steps towards a healthier lifestyle and we are very much looking forward to working with the Finn team to drive this forward.”

Based in Leeds and London with 40 full-time staff, Finn has recently won works from Leeds City Council with the Leeds 2023 European Capital of Culture Bid, North Yorkshire Police, Leeds Community Foundation and Pension Geeks.

MD Richard Rawlins said: “Being involved in work which supports Leeds is great and enables us to leverage our expertise in the local market to the benefit of the whole community.”