by
David Prior
Tao Digital Marketing has been appointed by the footwear firm behind the Lelli Kelly brand.
The Bolton agency will be working with Hirst Footwear, based in Oldham, to increase the online visibility of its website, as well as PR and paid social media activity.
Hirst Footwear is classed as a non-essential retail business and has faced months of closures, which has impacted turnover.
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Vicky Dean, MD of Hirst Footwear and the Lelli Kelly Shop, based in the Laurel Trading Estate in Royton, said: “We quickly realised we needed to invest in our online presence, and not just on marketplace platforms.
“This has resulted in two new super-quick websites, and we have also invested in SEO and our online presence. It is early days as yet, but already we have seen a notable increase in customer queries and engagement.”
Matt Tomkin, founder of Tao Digital Marketing, said: “We are absolutely delighted to be working with such a popular and well known brand. We look forward to helping to boost the company’s sales.”
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