In our weekly What I've Learnt features, we quiz senior industry leaders on their illustrious careers. In these pieces, you'll discover both pearls of wisdom and hidden secrets from the careers of the North's key figures.
Chris Hulme leads on PR for Influential , the integrated communications agency with offices in Liverpool, Manchester and London.
Spark is a successful market research agency with offices in Leeds, London and Dublin.
James Smethurst, who founded The Social Desk in 2018, oversees everything that goes on at the Wirral-based digital agency.
Katie Mallinson is the founder of Scriba PR, a leading agency based in Huddersfield.
JYSK is the largest Danish shop operating globally and has many UK outlets across the North of England.
Nick Richardson set up The Insights People - the marketing intelligence agency focusing on the kids, parents and family sectors - in 2017.
Julaine joined Hale-based digital marketing agency First Internet in 2011, originally as Head of Digital Marketing.
See the lessons Adam Oldfield - who founded Force24 in 2010 - has learnt in his career.
Good Comms' Andy Johns believes that the success of an agency is directly linked to great ideas and a 'what you see is what you get' approach.
Claire co-founded The Audit Lab in 2017 and is passionate about communication, as well as providing top results for clients.