In our weekly What I've Learnt features, we quiz senior industry leaders on their illustrious careers. In these pieces, you'll discover both pearls of wisdom and hidden secrets from the careers of the North's key figures.
Ciara - who has worked at Bruntwood for over 13 years - directs a major office portfolio across the Midlands and the North.
Martin Wallwork has been the Managing Director of Conker Communications since November 2015. Here, he looks back on his career and what he's learnt so far...
Malcolm Seagrave has only been with AND Digital since the beginning of last year, but has already made a huge impact.
Jaywing CEO Rob Shaw has decades of experience in tech.
Darren Ratcliffe says he's probably worked in digital longer than it's even existed.
Pixel Kicks is a web design and digital marketing practice based on the border of Manchester's coolest neighbourhoods - Ancoats and the Northern Quarter.
In 2016, Andrew founded digital marketing consultancy and online community It's Gone Viral with Ryan Williams and Matthew Thomas.
Alastair's position at BrightHR - the UK's leading HR software and support service - means he drives forward global expansion plans and manages all the company's ambitious technological requirements.
Michael Kalli has been involved in well-known customer loyalty and engagement programmes such as Meerkat Meals, Vitality Rewards and Club Lloyds.
In 2017, W Communications launched its Newcastle base, W North, following the acquisition of Glue PR.