In our weekly What I've Learnt features, we quiz senior industry leaders on their illustrious careers. In these pieces, you'll discover both pearls of wisdom and hidden secrets from the careers of the North's key figures.
Dean Benson oversees the strategic direction of the company he founded back in 1998. Visualsoft is a digital agency of eCommerce specialists helping retailers grow online.
Journey Further specialises in PPC, SEO, PR, Social and programmatic. Its Founder is Robin Skidmore, who set up the Leeds-headquartered agency in 2017.
Jon Aldridge has been Creative Director at Altrincham's Cunning Plan since July 2019.
Kathie Wilcox has worked in marketing at NewcastleGateshead Initiative (NGI) for many years, before stepping up to take the role of Director at NGI Solutions, its commercial side.
M247 is a global provider of cloud services and superfast internet connectivity, headquartered in Manchester - working with thousands of customers worldwide.
Paul McCloskey runs Chester-based Stopford Information Systems, one of the leading providers of online booking solutions for local authorities.
Mike Smith is Managing Director of OPEN Media, an OOH media owner based in Liverpool, which owns a region-wide portfolio of static and digital advertising sites.
Yasmin Ahkter has worked for a variety of Northern tech businesses such as Jet2 and tech unicorn Sky Betting and Gaming.
These days, Amul Batra trains Junior Software Developers and finds them roles at brilliant Northern companies.
Web technology agency Quba works with clients from a range of sectors, including financial services, manufacturing and charity.