My Take On

It goes without saying that the North of England and Scotland has some of the best business minds in the world. Find out what some of the best and most respected entrepreneurs, creatives, and business people have to say in our My Take series.

Anna Dalziel, Director of Brand, UK & Global at Momentum Worldwide shares her thoughts on diversity in the workplace.

In Prolific North's Top 50 Digital Agencies list for 2019, a total of 12 agencies are Leeds-based. Six of those were in the top 10.

Charlotte

Should TV production companies take more responsibility for the psychological welfare of participants, asks YAFTA Managing Director Charlotte Armitage.

Katie Eborall, Director of Grayling's Leeds department, on why, with all the information we now have access to, honing in on your target audience means more influential and successful campaigns.

Whether you log into your online banking, access your account on your phone network provider’s website or visit an online retailer, chances are you’ll be prompted to interact with a chatbot to help you with your enquiry, writes Rob Macfarlane, director of marketing performance at mmadigital.

This November – just like every November in recent years – the nation waited in anticipation for their favourite Christmas advert to officially usher in the beginning of the festive season. Greg Clark, managing director of Sheffield's Über, examines how Christmas ads have evolved and how the most successful brands are making commercial messaging a secondary objective.

Scott Hanson, from Pimberly , on why better product information means increased sales and better customer engagement for the North’s retailers

Whether it’s shedding an outdated image, taking your company into the next phase of growth, or as in managed IT services and cloud hosting provider SysGroup’s case, a combination of both - re-branding is never easy.

This week's My Take On is from Ben Ducker, creative director at Rascal Leeds.

Toby Walker, managing director of Workshop Marketing, on why in the rush to get GDPR-ready, many people are overlooking another key piece of email marketing legislation

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