My take on

Whether you log into your online banking, access your account on your phone network provider’s website or visit an online retailer, chances are you’ll be prompted to interact with a chatbot to help you with your enquiry, writes Rob Macfarlane, director of marketing performance at mmadigital.

This November – just like every November in recent years – the nation waited in anticipation for their favourite Christmas advert to officially usher in the beginning of the festive season. Greg Clark, managing director of Sheffield's Über, examines how Christmas ads have evolved and how the most successful brands are making commercial messaging a secondary objective.

Scott Hanson, from Pimberly, on why better product information means increased sales and better customer engagement for the North’s retailers

Whether it’s shedding an outdated image, taking your company into the next phase of growth, or as in managed IT services and cloud hosting provider SysGroup’s case, a combination of both - re-branding is never easy.

This week's My Take On is from Ben Ducker, creative director at Rascal Leeds.

Toby Walker, managing director of Workshop Marketing, on why in the rush to get GDPR-ready, many people are overlooking another key piece of email marketing legislation

Robert Parker

Robert Parker, founder and managing director of fitness company Roar Ambition, explains why we need to rethink our approach to SEO.

Rob Dobson

Rob Dobson, founder of Stockport creative agency Northern Comfort, gives his take on business growth.

When I left full-time employment in a national marketing agency to become freelance in 2010, people were surprised – and those a little closer to home were trying to hide their concern.

Digital marketing agencies need to find their core

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