Following the inaugural edition of the Prolific North Top 50 PR Agencies in June 2013, tomorrow will see the publication of the 2014 edition which we’re confident will once again be widely acknowledged as the definitive ranking of Northern PR Agencies.
The publication has been sponsored again by theEword and we will post-publication be holding an informal networking event later in the autumn for which theEword will be managing proceedings and will be held at Barclays offices in Manchester.
The research team at Mustard has been liaising with over 140 PR agencies over the past three months and the ranking tomorrow will see the fruits of their labour.
We are appreciative of the help we have received from the overwhelming majority of PR agencies although it has to be said that some agencies would prefer that their growth, or lack of it, over the past year, is not given any oxygen! But we do not offer agencies the option of being included or not because otherwise the table would have no meaning if choosing to provide information on a good year was the overriding factor.
However, as with last year, and in order to maintain good faith with some agencies who are reluctant to have their figures publicised, we have opted again to withhold the financials we have on the agencies. But we will still be publishing info on location, headcount and a selection of clients – all anchored on the ranking which is predicated on a variety of financials.
The PR ranking is the third in our annual series of sectoral rankings: the others being Digital Agencies and Integrated Agencies.
To everyone who has contributed, we thank you for your time and patience and we look forward to sharing the results of the Prolific North Top 50 PR agencies tomorrow: Thursday 17 July.
