New European celebrates its first birthday

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by Simon Austin

The New European is celebrating its first birthday, having originally planned a run of just four editions.

The newspaper - which focuses on Liverpool and Manchester as two of its key markets - was launched by Archant in the last year’s EU referendum to cater for the 48% who voted remain.

With the majority of the mainstream print media continuing to campaign for Brexit, the title developed a distinctive position and a base sale of around 20,000.

The bulk of its revenues come from newsstand sales and subscriptions, although advertising revenue is said to be growing.

Editor Matt Kelly told Press Gazette: “I you ask me now is the New European a great success, if I was being really hard on myself I would say it’s an abject failure because my target audience was 16m strong and if I can only sell 20-25,000 copies each week then my God I’m really missing a trick.

“But I think having absolute clarity about who it was for was very handy for us from the off.”