Designer Habitat rebrands as DOMU Brands

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by Simon Austin

Multichannel lifestyle retailer Designer Habitat has rebranded as DOMU Brands, introducing a new logo, website and brand identity.

The Manchester business is celebrating its seventh year of consecutive growth.

CEO Mark Januszewski said “When we started the business in 2009 we wanted a functional name that described accurately what we did and Designer Habitat worked perfectly.

“However, as time has moved on, so have the products and brands that we offer. Now with a dedicated retail platform and a successful portfolio covering kitchen and homeware, garden, beauty, fitness and pet products our business has evolved extensively.”

The rebrand follows the retailer’s expansion into new offices at the DEVA Office City in Salford.