GroupM has announced that it will be merging its MEC and Maxus agencies into a new “billion dollar” media, content and technology agency.
The as-yet-unnamed organisation will be headed up by MEC CEO, Tim Castree.
It’s part of a wider restructure which sees it put its portfolio of companies into 3 networks – Mindshare, MediaCom and the new MEC/Maxus operation.
“Maxus and MEC share common values and ambitions. Both networks have a strong local market presence and entrepreneurial drive. Together, we believe we can create an exciting new media, content and technology agency which we look forward to introducing soon,” said Castree.
More to follow.
