McCann Manchester behind Harveys commercial

Stephen Chapman's picture
by Stephen Chapman

McCann Manchester has completed work on a new television campaign for furniture retailer, Harveys.

The 30 second and 10 second TV commercial will air across terrestrial and satellite channels, backed by print, audio and digital versions.

“We are looking to take a clear value proposition to the marketplace with a clear focus on price and quality delivered through a series of highly memorable campaign executions,” said Henry Swift, marketing and e-commerce director, Harveys.

The production was handled by McCann Manchester’s content business, Pyx Studios, which is part of the Craft Network.

“In devising the magician and alien executions we were looking to create a visually memorable campaign with a clear focus on price and quality as part of Harveys overall value proposition,” added David Donaghue, managing partner at McCann Manchester.

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