City extends deal with Chinese technology company

David Prior's picture
by David Prior

Manchester City has extended its sponsorship deal with BNN Technology, a London-listed Chinese technology, content and services company.

City originally started working with BNN in 2015

Originally agreed in January 2015, the agreement will now also include developing coaching programmes, providing ‘money-can’t-buy’ VIP experiences for Chinese football fans and offering competitions through the Xinhua News mobile app.

The new partnership will also see BNN’s Chinese operating partner NewNet work with City to manage a new programme of four football clinics in China.

City has one of the largest social media followings in China of any international club, with more than eight million followers on Sina Weibo, the Chinese microblogging website.

Damian Willoughby, senior VP of partnerships at City Football Group, said: ”The club already has a strong and growing presence in China and this partnership will help us amplify our activity in the country even further.”

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