MAG helps RSM on global rebrand
Media Agency Group, which is based on MediaCityUK in Salford Quays, delivered a national advertising campaign for professional services firm Baker Tilly as it carried out a global re-brand to RSM.
A multi-format media campaign saw the new RSM branding on show in airports including Heathrow and Manchester, rail stations, online and in several major print publications.
The brief was to reach a large audience of professionals and business people.
RSM is one of the largest accounting firms in the UK, with 35 offices across the country. A new logo, a re-designed website and a new Twitter handle are being rolled out across the RSM network.
Managing director of Media Agency Group, John Kehoe, said: “This multi-format campaign has ensured fantastic exposure of the new RSM brand as several firms come together to unite under this new global identity.”