Brazen hired for family dining campaign
Manchester agency Brazen has been hired to launch a national campaign to promote family dining at Harvester fronted by broadcaster Sue Atkins.
Brazen will support Harvester’s new ‘Feel Good Dining’ campaign by implementing what it describes as ‘a number of traditional PR tactics’ to encourage people to spend more time together dining as a family.
The campaign is fronted by This Morning’s Parenting Author, Broadcaster and Parenting Coach, Sue Atkins.
Brazen founder Nina Webb said: “We were delighted to secure Harvester, one of Mitchells & Butlers most recognisable brands. With such a large portfolio of sites across the UK, there’s huge scope for us to implement a really strong, family focussed campaign.”
Brazen’s Harvester team will be headed by Michael Travers, account director and Amy Power, account manager.
Harvester, part of the Mitchells & Butlers Group, has a portfolio of 224 restaurants nationwide, and is famous for its grills and unlimited salad bar.