Slumberdown gets into bed with Brass after five-way PR pitch

David Prior's picture
by David Prior

Bedding brand Slumberdown has appointed Brass to create and manage all of its 2015/16 consumer PR activity following a competitive five-way pitch process.

The agency will be tasked with raising the profile of the brand with the aim of positioning Slumberdown as the UK’s best loved bedding brand.

Brass head of PR, Liz Dimitrijevic, said: “We are delighted to have been chosen by Slumberdown and we’re looking forward to adding value to the brand and delivering some great creative campaigns over the next 12 months.

“Buying duvets and pillows can be a confusing experience for shoppers, so our approach will leverage deep insight to help Slumberdown better connect with British families. We plan to make the brand stand out from the crowd through differentiated PR and engaging social content.”

(from left) Liz Dimitrijevic, Brass head of PR, Slumberdown's David Page and Sally Hotchin, and Brass PR Account Manager Danielle Gourlay(from left) Liz Dimitrijevic, Brass head of PR, Slumberdown's David Page and Sally Hotchin, and Brass PR Account Manager Danielle Gourlay

The campaign will include on and offline PR, social media and website content management.

David Page, Slumberdown sales and marketing director, added: “What really stood out for us was that the Brass PR team had taken the time to truly understand the Slumberdown brand values and points of difference.

"They impressed us further by articulating how these could be communicated to our target consumers with a fun, intelligent, multi-media approach. We have some ambitious plans for the brand and feel confident that Brass is the right agency to fulfil them.”

Brass, with offices in Leeds and London and a headcount of 130, already works with the likes of Soreen, Leeds Beckett University and Haribo.