Lancashire Enterprise Partnership issues marketing tender
The Lancashire Enterprise Partnership (LEP) is seeking a creative agency to update its digital platforms and communications strategy.
The organisation promotes the county to potential new investors, businesses and tourists.
In the tender document it stated that while initiatives such as Boost Business Lancashire, the City Deal, Growing Places and the Enterprise Zone had strong individual identities, they needed to be “framed in an overarching LEP communications strategy.”
The successful agency will be handle an initial 12-month media and communications campaign to increase awareness of Lancashire; and develop a “compelling ‘Lancashire story’ or economic narrative.” It would also propose and lead the delivery of a strategic campaign to reach target audiences, working alongside Marketing Lancashire and the County Council.
“The successful agency will be expected to demonstrate a strong emphasis on research and evaluation. Accordingly, proposals will clearly set out how this work will achieve a strong return on the LEP's investment, delivering on the objectives identified below,” reads the document.
“Agencies are invited to tender independently, as a consortium or as a joint venture arrangement to deliver the project. If more than one agency is working together there will need to be clarity in how this will work effectively for the client.”
It has outlined a number of further objectives, including improving the position of the county nationally and the LEP/Lancashire in a regional context; establishing a strong and clear economic identity for Lancashire; transforming key stakeholders and opinion formers into supporters and influencers of “brand Lancashire”; and delivering a “clear, strong identity and sense of place” for the county.
The total budget for the contract would be £100k.
Agencies have until 24th April to submit their proposals, with shortlisted agencies informed at the end of the month. Interviews will take place in mid-May with the final appointment at the end of May.