SportPursuit commissions first TV commercial with Driven
“We wanted to work with an agency with deep experience and a proven record of launching online brands using TV. The team at driven have delivered a great ad that will both build brand and drive response,” explained Bryn Snelson, SportPursuit’s marketing director.
It was directed by Sing J Lee with MNC behind the media planning and buying.
SportPursuit says it is the country’s largest private shopping club, with 1.5m members.