Opening Doors has won a 4-way competitive pitch to produce a major marketing campaign for Luxaflex.
Luxaflex is part of the Hunter Douglas Group, one of the world’s largest window dressing manufacturers.
The campaign encourages people to post to an Instagram wall, pictures of what inspires them, whether that’s a photo, a colour or a texture. Brand ambassadors, Julia Vogl, Abigail Ahern and ELLE Decoration UK will judge the images and pick winners.
It will run over 8 months and includes print, social media and public relations, to drive audience engagement with the Instagram Wall.
“This was a 4 way competitive pitch that included international agencies, we chose Opening Doors because they understood the brand from the beginning and where we wanted to be,” explained Chris Lapthorne sales & marketing Luxaflex UK.
“Their ideas and strategy to achieve our objectives and how these were presented made them the preferred choice.”
Cheshire-based Opening Doors worked alongside the firm’s European marketing team and had responsibility for the campaign’s strategy, creative concepts, design and artwork.
The agency also organised the photoshoot location and art direction in the UK and abroad.
“We were delighted to win this and be working with Luxaflex UK. We designed a campaign strategy that was sympathetic to the brand values and built around a comprehensive integrated marketing campaign that will drive brand awareness centered around what inspires an individuals style,” added Chris Wilcock creative director at Opening Doors.
