Manchester United sponsorship deal recognises 35m Nigerian fans
Manchester United this morning announced a multi-year sponsorship with Chi Limited to become the club’s official soft drinks partner in Nigeria.
The deal will allow Nigeria’s market leader in fruit juices to use the legendary United crest and club imagery on a range of products throughout Nigeria.
Founded more than 30 years ago, Chi sees itself as Nigeria’s premier producer of healthy, high quality, fruit and dairy-based beverages enjoyed by millions of customers every year.
United’s group managing director, Richard Arnold, said: “We have close to 35 million followers in Nigeria who are some of the most passionate in our global fanbase, something that we fondly remember after playing in Abuja in 2008. We hope that this partnership will help bring these fans closer even to the club they love.”
With brands like Chivita 100%, Chivita Active, Chi Exotic, Chi Happy Hour and Chi Ice Tea occupying leading positions in their respective segments, Chi Limited has successfully ensured market dominance in Nigeria over the years through the expansion of its well-known brands.
Its emphasis on innovation and community has ensured investment in modern facilities across Africa, creating employment and giving people skills to help improve their lives.