We Buy Any Car calls advertising review

Stephen Chapman's picture
by Stephen Chapman

We Buy Any Car has confirmed that it is calling a review of its £10m advertising account - currently held by Driven in Wilmslow.

It’s understood that Driven could re-pitch for the work, but today they wouldn’t comment on the announcement.

The Wilmslow agency was appointed by WeBuyAnyCar in 2010 and transformed its advertising, which had previously been done in-house.

Out went the 80s style rapping that had soundtracked its early television commercials and in came the likes of James Corden to voice them.

The car buying company, which is based in Middleton, has recently completed a deal to sponsor Channel 4 comedy.



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