Prolific North News: Sara Wilde McKeown, Managing Director of Paver Smith

David Prior's picture
by David Prior

Prolific North News, in association with Quays TV and produced by University of Salford, is a weekly broadcast interview with a senior media figure from the North as well as a round-up of key stories from the week.

This week, we speak to Sara Wilde McKeown, Managing Director of Paver Smith.

Following our story that the Liverpool agency is planning to undertake a rebrand, she talks to us about what the new Paver Smith will look like, why she chose PR after a high-flying career in publishing with Trinity Mirror, and how the agency has fought back from its pre-pack administration in 2011.

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