National Trust appoints Bloom as creative agency

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National Trust treasure Fountains Abbey. Picture: Mr Ush on Flickr National Trust treasure Fountains Abbey. Picture: Mr Ush on Flickr

 
The National Trust in Yorkshire and the North East has appointed Leeds-based agency Bloom.

Bloom will deliver a campaign to raise the profile of the National Trust as a conservation charity as well as encouraging people to visit the houses, gardens and areas of coast and countryside in their care. They intend to highlight the unique experiences on offer at each place.

CEO Alex Craven said: ”This is a great win for Bloom and we’ll use our integrated skillset to deliver creative and innovative campaigns for the National Trust. They have given us a great opportunity to work with them to grow their brand regionally.”

Their work will encourage people to discover some of the National Trust’s most treasured locations in the north of England, such as Fountains Abbey and Studley Royal near Ripon in North Yorkshire and Lindisfarne Castle on Holy Island in Northumberland.
 
The first campaign is set to go live mid-March.

Head of marketing and supporter development for the National Trust in Yorkshire and the North East, Joanna Royle said they were excited by Bloom’s fresh approach. She said: “We work hard to ensure our regional campaigns complement the National Trust’s overall activity, showcasing Yorkshire’s most loved places to visit. “