Skiddle targets Manchester students through Transport Media

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Ticket outlet and what’s on guide, Skiddle, is running a major outdoor campaign across Greater Manchester.

The online firm, which was founded in Preston, has employed Transport Media to run the outdoor promotion, which is specifically aimed at students.

“[We] always go to town at the start of the new academic year because the students are so important to us,” explained Simon Dalley, Skiddle’s head of marketing.

“The campaign features a wide range of media from billboards to bus stops, phone boxes as well as posters and flyering; the buses and taxis will back up the message ensuring we’ve got maximum visibility in Manchester.”

The Freshers' campaign encourages people to head to the website and includes the strapline: “weekends matter” along with the sectors that the site supports.

“The iconic outdoor advertising platforms of bus and taxi supersides will give Skiddle a strong synonymy with the bustling social life of the city, as these formats will be publicly accessible on a 24-hour basis, reaching everyone from families to clubbers,” added Lee Dentith, CEO of Media Agency Group, Transport Media’s parent company.