Campaign to adopt children seeks north west marketing talent

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s300_TS100517467_-_Tiny_hand_holding_an_adult_s_handCreative agencies are being invited to bid for a £75,000 tender to help recruit more adoptive families for children in the north west.

Fronted by Bolton Council, the campaign will utilise money given across local authorities in the north west via an Adoption Reform Grant - one of the measures which the Government announced to tackle a backlog of children waiting to be adopted back in January.

The website for the tender bid says “22 of the 23 local authorities in the North West have agreed for a proportion of this (grant) to be used to develop a regional marketing campaign to take place to encourage more people in the North West to consider adoption.”

The initial creative brief will need to be delivered within a budget of £75,000, and needs to address the short fall in adoptive families for children in the North West and will need to help develop a regional brand for the group of authorities, a TV ad, website, PR and other supporting materials.

The deadline for expression of interest is 4pm on Friday, 1 November. Full details can be found at the website here.