University of Bradford tasks Absolute Media with rebrand of the Student Union

Nick Jaspan's picture
by Nick Jaspan

ubu_logoThe University of Bradford has appointed Absolute Media to help rebrand the University's Student Union - the UBU.

The University says there are over 12,000 students who are members of the union.

The new brand – no images to sneak preview sorry...the above is the current one! - won't be released till the end of August.

Absolute won the work without a competitive tender having pitched for a separate job with the University earlier this year in what was a competitive tender.

The University's senior web and marketing manager, Claire Gibbons said:  “Absolute came in to pitch for some other work and we liked their passion and strong conceptual thinking and felt that they were also the right agency to work on our Students’ Union rebrand and website.”

Absolute will work alongside the UBU marketing team and the students themselves.

Phase one of the project will see the public debut of the new brand online with phase two seeing the brand rolled out across the Campus as part of the University's plans to redevelop the area around its “Student Central” establishment.

Enjoyed this? Get our latest updates in your inbox every day

Subscribe to Prolific North’s morning newsletter to keep up with all the most important things going on in your sector.