True North flies off with Superman brief for Jersey Post
It’s to celebrate the fact that Channel Islander, Henry Cavill, is donning the cape in the latest incarnation of the franchise.
The stamps are on sale tomorrow and Manchester-based True North has also designed and overseen a microsite for the launch.
“Jersey Post asked us to develop a set of stamps to celebrate Channel Islander Henry Cavill's new role as Warner Brother's Man of Steel. Working with a limited number of pre-launch film images, we looked to built his superpowers into each stamp. This was followed up with a full marketing and digital campaign.”
The Man of Steel stamp features a close up of Cavill, which triggers an augmented reality app through Smartsy; The Transparent stamp shows Superman flying; a Foil Stamp has been created to reflect the Man of Steel’s strength; A Heat Sensitive stamp is printed on themochromic ink, which when warmed reveals the earth behind Superman; and a Glow in the Dark Stamp shows message from Superman’s father, which is only visible in the dark.
The final stamp is a tactile, Granite one, which True North, explained had a double meaning, one to show Superman’s incredible strength, the other to illustrate Cavill’s favourite spot in Jersey - Beauport Bay.