Clock en pointe with dancewear rebrand
Aimed purely at the B2B market, the company’s new branding will roll out later this month.
“In a fiercely competitive marketplace, often characterised by throwaway fashion, it was clear that Tappers & Pointers needed to celebrate their points of difference – namely an insistence on high quality products and a real focus on their B2B trade customers,” explained David Bailey, brand development manager at Clock Creative.
“They have a real passion for what they do. Their products are handmade by skilled craftsmen and we felt this passion and authenticity should come across in the brand story. ‘Excellence at every step’ just about sums up what they are all about.”
The brand’s differentiation came about through its commitment to traditional craftspeople and quality British manufacturing. The photography was done by Phil Lane.