Refinery creates new campaign for Manchester Arndale

Manchester-Arndale-Spring-2013-48sheet_0

Manchester Arndale is running a major out-of-home campaign, produced by Refinery Marketing Communications.

It includes 48-sheet and 6-sheet posters on arterial commuter routes around the city and a 10-second motion graphic advert displayed on digital screens in the shopping centre. There is also online support through its website, Facebook and Twitter.

The marketing ties in with a door-drop of its Spring Inside style guide. The 8-page issue is distributed to 150k households in Greater Manchester.

Manchester agency, Refinery designed the Spring campaign to showcase products and reinforce the centre’s brand message of “Whatever you’ve got in mind, we’ve got inside.”

Manchester Arndale says it had a record-breaking year in 2012, with its highest ever recorded footfall of 41.5m, that’s a 1.6% increase on 2011.

Subscribe to the Prolific North Daily Newsletter Today!

Want all the latest content from Prolific North delivered direct to your inbox daily? Of course you do!

Related News

Sign up to the Prolific North Daily Newsletter

Keep up with the latest developments in the creative, digital, tech, media, and marketing industries in the North