Outdoor clothing brand Henri Lloyd appoints ODD

Nick Jaspan's picture
by Nick Jaspan

henri lloydOutdoor clothing brand Henri Lloyd, which this year celebrates its 50th anniversary, has appointed ODD in London to help the company develop a new creative strategy across its growing range of distribution channels.

Henri Lloyd, which is based in Worsley, Manchester, is a privately-owned company which specialises in clothing and apparel for sailing, yachting and golfing.

The company's co-founder, Henri Strzelecki died on 26 December last year, aged 87. He was known in his latter years by staff and customers as "Waterproof Henry."

In addition to a growing online offer, the company has 40 stores spread across the UK, Australia, the Middle East and Europe.

Craig Prest, the creative director at Henri Lloyd said: “This is an important time for Henri Lloyd as it celebrates its 50th anniversary this year."

ODD will be helping to develop a creative strategy that will span the company's traditional, digital and retail channels.

Henri Lloyd also works with other marketing services suppliers including Origin Creative.