Davie Brown Manchester office leading on major Chinese deals
Davie Brown Entertainment, which has offices in Los Angeles, Dallas and New York is on the verge of signing a major talent deal in China, managed through its office in Manchester.
Mick Carter, who operates out of the Manchester office, has handled the EMEA region for the last three years and also has wider responsibilities covering Davie Brown representation in China, Vietnam, Thailand, Indonesia and Singapore.
"We currently have several deals in the pipeline with some of the leading talent in the region” said Carter.
Carter leads a team tasked with researching, negotiating and legally contracting talent (celebrities) for consumer and B2B facing marketing campaigns. In addition, he oversees teams across Western Europe, Russia and Turkey (covering the Middle East) and Nigeria (to cover Africa).
From offices in Manchester, his team has brokered deals for brands including Lux Soaps, Lynx and Sure. The brokered talent has included the New York-based supermodel Karolina Kurkova, Bear Grylls in the UK and Ashraf Abdul Baki in Egypt.
Closer to home Carter’s team negotiated several deals with Olympians including equestrian Charlotte Dujardin and Victoria Pendleton for Land Rover.
Davie Brown’s clients include Unilever, Pepsi, Coty and Mars.
The company is part of The Marketing Arm (an Omnicom agency).
Davie Brown's Manchester office is co-located in fellow Omnicom media agency PHD in Manchester.