Beattie begins Quest for leisure complex PR

David Prior's picture
by David Prior

The Manchester and Leeds offices of Beattie Communications have jointly won a six-month PR brief for the Quest leisure complex in the West Midlands.

Beattie has been brought in to build awareness of the £1.25million complex - which features five different attractions - across the region as well as drive footfall over the summer holiday.

Plucky Beattie staff members were on hand on Friday to help launch Quest High Ropes Extreme, Europe's highest indoor ropes course with a 17m high summit, as well as the Quest for Golf crazy golf course. Other activities on offer will include a NERF target range and seasonal activities such as ice skating.

Quest is the first leisure attraction to be fully owned and managed by Paragon Entertainment, and it is aiming to extend the brand around the globe. The first Quest will be based at the Merry Hill Shopping Centre in Dudley.

Victoria Walker, director at Beattie North said: "The teams have a wealth of knowledge in promoting leisure attractions having previously supported clients including the National Trust, Blue Planet Aquarium and SNO!zone indoor snow slopes.

"They will use that experience to assist Paragon to launch all of the activities on offer at Quest and is looking forward to launching the first phase of the attraction."

Beattie North has also recently picked up projects from Barratts, Gleesons and Appliances Online.